This website www.identibase.co.uk and www.identichip.co.uk are owned and operated by Identicare Limited (“we”/”us”).
We are committed to protecting and respecting your privacy. We do not use personal identifiable information such as names, telephone numbers, or emails in principle, unless the processing of personal information is supported by your consent, a legitimate interest, a contract or legal obligation.
This Privacy Policy applies to personal data that you provide to us or which is derived from the Personal Data as outlined below.
This policy explains our information practices and the choices you can make about the way your information is processed by us.
We process the personal data we collect about you for various reasons. We have set out in the table below the reasons why we process your personal data and the associated legal bases we rely upon to legally permit us to process your personal data.
| You may give us information about yourself by: | Legal basis for purpose of processing: |
|---|---|
| filling in forms (e.g. the identibase registration form completed when your pet is micro-chipped); | Performance of a Contract Legitimate Interest |
| submitting information to us via the website or through your use of the website; | Consent Legitimate Interest |
| submitting information via our discussion boards or social media channels (e.g. Facebook; Twitter); | Legitimate Interest |
| purchasing goods or services via the website; | Performance of a Contract |
| participating in competitions, promotions or surveys run by us; or | Consent Legitimate Interest |
| corresponding with us by phone, e-mail or otherwise (e.g. when updating your registered contact details, reporting a lost pet or during the process of repatriating a pet). | Performance of a Contract Legitimate Interest |
The information you give us may include your:
You may also provide us with information about other individuals and businesses (e.g. a contact telephone number for your partner). You confirm that any such information that you provide to us is done so with the consent of the relevant individual or business and you have brought this Privacy Policy to their attention.
You do not have to give us any of the personal data set out above but, if you do not provide us with certain information, we may not be able to provide you with the products or services that you have requested from us or deal with your query.
When you visit our websites, we can automatically collect:
With respect to each time you contact our customer support centre we may automatically collect your telephone number.
We may receive information about you if you use any of the other websites we or our group companies operate or the other services or products we or our group companies provide.
We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.
Where permitted by data protection laws, we may combine this information with the information you give to us or we collect about you and use this combined information for the purposes set out below.
We will use the information you give to us:
We will use the information we collect about you:
We use non-personally identifiable information to analyse site usage (such as aggregated information on the pages visited by our users), which allows us to improve the design and content of our website.
If you are a corporate contact
We, and our group companies, may contact you by e-mail, SMS, telephone or post providing information about ] microchips, where we (or our group companies) have a legitimate interest to do and this is permitted by data protection laws.
If you are a consumer
Unless you have opted-out, we may contact you by e-mail, SMS or telephone with information about goods and services we offer that are similar to those that you have already purchased or enquired about.
Where you have consented, we may also contact you by e-mail, SMS or telephone providing information about offers and promotions offered by carefully selected third parties.
Where you have consented to receive marketing communications from us via e-mail, SMS and/or telephone, you can withdraw your consent at any time by using the opt- out link at the bottom of any e-mail or SMS, changing your preferences through your account at https://identibase.co.uk/account (if you are an identibase customer) or contacting us using the details in this policy.
We may also contact you by post providing information about freebies, offers and useful advice tailored to you and your pet, where we have a legitimate interest to do and this is permitted by data protection laws.
We may share your information with selected third parties including:
We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our customers or visitors to our website. We may also use aggregate information to help advertisers reach the kind of audience they want to target (e.g. dog owners in a particular postcode).
We may disclose your personal information to third parties:
The information that we have from you is stored and processed within the UK and the EU by personnel engaged by us (e.g. by our employees and/or by our third party suppliers).
Although our employees are all based in the UK and the EU, the information that we have from you may be transferred, stored and/or processed at a destination outside the EU and the UK by our third party suppliers.
If we do this, we have procedures in place to ensure your data receives the necessary protections. Any transfer of your personal data will follow applicable laws and we will treat the information according to the principles set out in this Privacy Policy. For transfers to service providers outside the UK or the European Economic Area where no adequacy decision applies, we use standard contractual clauses or other approved transfer mechanisms to protect your personal information.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone as this may jeopardise the security of your information.
We keep your personal data only as long as necessary to (i) provide you with the identibase service and identichip supplies and (ii) for legitimate and essential business purposes.
All people or companies that use our services will have their contact details kept in our systems as these are required for rendering the service. The retention period is based on our legal obligations and in accordance with our Personal Data Retention Policy.
Our website contains links to other sites whose information practices may be different to ours. Visitors should consult these other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties.
Click here to visit the Cookie Policy for identibase.
Click here to visit the Cookie Policy for identichip.
We employ security measures to prevent unauthorised access to information that we collect.
If you have any concerns that your information is incorrect or has been disclosed, please contact us so that we can correct the data, investigate any issue and take any action necessary to prevent such issue recurring in future.
In accordance with data protection law concerning the processing of personal data you are afforded the following rights:
If you are not happy with the way that we use your data, you have the right to lodge a complaint with your data protection regulator. In the UK, this is the Information Commissioner’s Office (the “ICO”). You can make a complaint to the ICO by calling their helpline on 0303 123 1113 or on their website at www.ico.org.uk/concerns. We would, however, appreciate the chance to deal with your concerns before you approach the ICO or, (if you’re based outside of the UK, your data protection regulator), so please do contact us in the first instance using the contact details at the end of this Privacy Policy.
If you have any questions or concerns about this Privacy Policy or you wish to exercise your rights under data protection law, please contact us at privacy@identibase.co.uk.
We reserve the right to revise this policy in whole or in part from time to time. Please review the policy periodically for changes.